We built you a complete ad-to-VSL funnel system for No1 Coaching. Campaign angles, ad scripts, a full VSL outline, and an evergreen funnel strategy. All specific to the Sportify Method, your credentials, and the $5M+ executive market you serve.
Your Custom Package
Every piece below was built specifically for No1 Coaching and the Sportify Business Performance System. Your market, your method, your proof stack. No templates. No recycled frameworks.
A deep audit of your current digital infrastructure identifying 5 specific gaps costing No1 Coaching qualified leads every day. With data and specific fixes for each one.
Five distinct positioning angles for selling executive coaching to $5M+ company leaders. Each with headline direction, target persona, and psychological trigger.
Ready-to-film ad scripts across multiple formats: story-led, authority-led, curiosity-led, data-led, and pain-led. Written in your voice with your combat sports energy.
A 9-section Video Sales Letter framework for the Sportify Method. Section-by-section with word count targets and stage directions for a 12-15 minute VSL.
A complete funnel architecture that generates strategy calls 365 days a year. Not just from speaking gigs and podcasts. Ads to lead magnet to VSL to booked call.
A personalized video walking through every deliverable, explaining the strategy behind each decision, and showing you exactly how it all connects.
Bottleneck Analysis
You have world-class credentials. 2x 10X Coach of the Year. A published book. The Sportify Method. But there are 5 specific areas where No1 Coaching is leaking qualified leads.
Your website has no lead magnet, no email opt-in, and no way to capture visitors who are not ready to book a call today. 97% of website visitors leave without taking action. Every person who visits no1coaching.com and is not ready to call right now is gone forever. No follow-up. No second chance. Even at 500 visitors/month, that is potentially hundreds of $5M+ company leaders who showed interest and vanished. A lead magnet like "The Sportify Scorecard: Rate Your Leadership Team in 5 Minutes" could capture 50+ leads per month on autopilot.
Your website relies entirely on written copy. No video anywhere on the site that sells the Sportify Method. At the price point you sell at ($10K+/month engagements), prospects need to feel like they know you before they book a call. Video builds that trust 10x faster than text. Your competitors (Tony Robbins Business Mastery, Cardone Ventures, EOS Worldwide) all use VSLs or webinars as the core conversion mechanism. You already have the on-camera presence from your podcast and speaking. A 12-15 minute VSL would convert 3-5x higher than the current text-only approach.
You have a "/results" page, but the proof is scattered. No quantified metrics. No named client wins with specific before/after numbers. No video testimonials visible on the homepage. Executive buyers at $5M+ are analytical. They want "Client X went from $5M to $8M in 12 months" not vague endorsements. You mentioned a client who tripled year-over-year revenue. That is a killer stat. But it is buried. It should be the first thing a prospect sees, with the client name, company size, and timeline.
Your growth is entirely organic: podcast appearances, speaking, LinkedIn, Instagram. Organic is great for authority but unpredictable. You cannot control when a podcast episode hits or a LinkedIn post goes viral. Paid acquisition gives you a dial: spend $X, get Y calls booked, close Z clients. Executive coaching is one of the highest-ROI niches for Meta and LinkedIn ads. A single closed client at $10K+/month pays for months of ad spend. Without a paid funnel, growth is capped at whatever organic reach delivers.
When someone visits your site, there is no visible email nurture system keeping them engaged. At the executive level, sales cycles are longer. A CEO might visit your site today, get pulled into a board meeting, and forget about you for 3 weeks. Without automated follow-up, you are relying on them to remember you. Industry data shows 80% of sales happen between the 5th and 12th contact. A 12-email nurture sequence mixing Sportify frameworks, case studies, and CTAs would capture the majority of leads that currently disappear.
Campaign Angles
Each angle targets a different segment of the executive market with a different emotional trigger. Use all five for maximum creative diversity across Meta and LinkedIn ads.
Target: Founders/CEOs of $5M-$15M companies who feel like they are dragging their team uphill. Psychology: Names the specific revenue range (creates self-selection), uses sports language matching your brand, and frames the problem as systemic not personal. Best for: Cold traffic, story-format video ads, direct-to-camera.
Target: Founders who know the 10X brand and respect the methodology. Psychology: Borrowed authority from one of the biggest names in business coaching. "Two years running" eliminates luck. "Tripled revenue" makes it tangible. Best for: Warm traffic, authority-led video, retargeting.
Target: CEOs who identify as competitors. Former athletes. People drawn to intensity over "soft" coaching. Psychology: Completely differentiates from every other executive coach. Nobody else has combat sports credibility. The curiosity gap ("how does MMA apply to my P&L?") drives clicks. Best for: Cold traffic, curiosity-led video, podcast clips.
Target: Data-driven founders and CFOs who think in numbers. Psychology: Leads with a specific, quantifiable problem they can verify in their own company. The "here is the math" frame signals this is not another fluffy coaching pitch. Best for: LinkedIn ads, data-led content, CFO/COO targeting.
Target: CEOs frustrated with underperforming senior hires. Psychology: Hits the wallet directly. Every CEO has at least one senior hire they are frustrated with. "Championship salaries / JV performance" is visceral and memorable. Best for: Problem-aware traffic, pain-led video, retargeting.
Meta Ad Scripts
Each script is written in your voice. Direct, intense, no fluff. The combat sports energy that makes you different from every other executive coach. Ready to film on your phone or in your office.
VSL Framework
This is the skeleton of a full Video Sales Letter for No1 Coaching. When scripted fully, it should run 12-15 minutes and drive qualified $5M+ company leaders to book a strategy call.
"You built a company that does $5 million or more. You have the revenue. You have the team. But something is not clicking. You are the engine, the driver, and the mechanic. And if you step away for a week, things start falling apart." Transition: "Today I am going to show you why that happens and exactly how to fix it."
Stack proof fast: 2x Grant Cardone 10X Performance Coach of the Year. Decades coaching combat athletes (Scientific Wrestling founder). Master of Science in Financial Engineering. Published author ("Sportify: Beyond Business Gamification"). Client result: tripled year-over-year revenue. Frame: "I am not a motivational speaker. I am a performance engineer."
Name the 3 core problems: (1) The Founder Dependency Trap - the company cannot function without the CEO in every decision. (2) The Expensive Underperformer - senior hires who cost $200K-$300K/year but do not produce proportional results. (3) The Meeting Tax - leadership teams spending 30%+ of their time in meetings that do not move revenue.
Address what they have tried: consultants who gave 50-page PDFs and disappeared. Personality tests and retreats. Firing and rehiring, hoping the next person would be different. "None of it sticks because none of it is a SYSTEM. You need an operating system that changes daily behavior."
Origin story: decades of coaching combat athletes revealed universal performance principles. The 3 pillars: Gamification, Ethics, ROI. How it works: install a performance operating system at the leadership level. What makes it different: combines financial engineering (measure everything) with combat sports psychology (accountability, intensity, game planning). "Coaching is not therapy. It is leverage."
Walk through 1-2 specific client transformations. Before state, what was implemented, after state. "Tripled year-over-year revenue" client story in detail. Additional proof: Guinness World Record holders, Hall of Famers, billionaires who have worked with Jake. Stack at least 4-5 named results with numbers and timelines.
3-step implementation: (1) Strategy Call - deep dive into company, team, and bottlenecks. (2) Training Camp - install the Sportify performance system with the leadership team. (3) Championship Mode - ongoing coaching, accountability, and optimization. "You focus on running your business. We install the system that makes your team actually perform."
"I have tried coaching before" - Most coaching is therapy disguised as business advice. This is performance engineering. "My team is already pretty good" - Pretty good is the most expensive place to be. B+ performance at premium salaries. "I do not have time" - That is the problem we solve. "What is the ROI?" - One client tripled YoY revenue. What is the cost of 70% performance for another year?
"If your company does $5 million or more in revenue and you know your leadership team has room to perform at a higher level, I want to talk to you. Book a strategy call. 15 minutes. No pitch. I will tell you exactly where I see the gaps and what I would do about them. The link is below."
Evergreen Funnel Strategy
This replaces relying on speaking gigs, podcasts, and organic social as your only lead sources. You keep those. This funnel handles paid traffic and turns strangers into strategy calls on autopilot.
5 ad scripts across 5 angles targeting CEOs and founders of $5M-$50M companies. Start with retargeting your existing audience (podcast listeners, website visitors, Instagram followers) before going cold with lookalike audiences.
"The Sportify Scorecard: Rate Your Leadership Team's Performance in 5 Minutes." Interactive assessment that generates a score with benchmarks. Captures name, email, and company revenue range. Immediate delivery plus "Want me to review your scorecard? Book a call."
Automated sequence mixing Sportify frameworks, leadership insights, and case studies with strategy call CTAs. Handles objections ("I have tried coaching before"), builds authority, and pre-sells the method before the prospect ever gets on a call.
12-15 minute Video Sales Letter (framework above) on a dedicated page. Walks through the Sportify Method, stacks your proof, handles objections, and drives to a single CTA: Book a Strategy Call. Proof stack below the fold.
Discovery call: company size, team structure, bottlenecks. Diagnosis: where the Sportify Method creates the biggest impact. Prescription: recommended engagement. Close or proposal delivery within 48 hours.
Retargeting for anyone who engaged but did not book. Post-call follow-up sequence. This captures the 80% who need more touches before committing. Ongoing nurture keeps No1 Coaching top-of-mind during long executive sales cycles.
Everything above was built specifically for you and No1 Coaching. The angles. The scripts. The VSL. The funnel. We want to build the whole thing for real, implement it, and manage the ads that drive traffic to it.
Book Your Free Strategy CallNo obligation. No pressure. Just a real conversation about what this system could do for No1 Coaching.
Built with care by CRD Marketing. We build full-stack VSL funnels and manage the ads that drive traffic to them. One system. One team. Everything connected.
Prepared specifically for Jake Shannon / No1 Coaching. March 2026.